Choices by Design - Coventry Homes Edmonton

Choices by Design

Come in and make yourself at home! Coventry Homes offers homeowners a private and professional design centre stocked with an extensive array of high-quality fixtures and finishes to choose from. From cabinetry to flooring, from tile to plumbing fixtures, you will make all of your interior selections with the help of our professional in-house Interior Design experts.

Meet Your Designers

Alysha Hartfield, IDT

Alysha is a creative who believes in the power of beautiful interiors to transform daily life.  As a professionally trained Interior Design Technologist, she has a well trained eye for quality and craftsmanship. Alysha has been recognized among the industry’s best for creating spaces that are functional, budget-conscious and beautiful. Each project speaks to her client’s own interests and lifestyle.


McKenzie Campbell, IDT

An award-winning designer of residential spaces, McKenzie is a professional Interior Design Technologist who strives to design unique spaces that will have a positive impact on her clients’ lives. Skilled at creating beautiful designs with a variety of budgets, styles, and needs, McKenzie guides her clients through every phase of the design process.

What To Expect During Your Appointment

One of the most exciting days in the building process has arrived – it’s time to make your interior selections! During your appointment, you will be designing the overall look of your new home.

Here are the types of interior selections we will be making when you visit the Choices by Design centre:

  • Cabinetry and cabinet hardware
  • Countertops
  • Flooring
  • Wall tile & grout colours
  • Doors and hardware
  • Interior trim package and railing
  • Paint colours
  • Fireplace mantle and tile surround
  • Sinks and toilets
  • Bath hardware
  • Shower heads and faucets

Other details you should know before attending your Choices by Design Appointment:

Scheduling Your Choices Appointment: Approximately 4-6 weeks in advance (once your Home Checklist is ready for review), the Design team will call you to schedule your appointment. Appointments are booked on weekdays from 9am – 5pm.

Plan for a Full Day: Choices appointments can take a full day, so you may want to make arrangements with your employer and/or childcare to accommodate this. While some appointments may be shorter, we recommend being prepared to spend the full day at our studio. The better prepared you can be for the appointment, the quicker it will go.

Take a Break! We know that the day can be daunting. A gift card for lunch at a local eatery will be given as a token of our appreciation.

Payment Options: If you choose to add any upgrades, a 50% deposit will be due within one week of your appointment. with payment via credit, debit or cheque.

Preparing For Your Appointment

Preparing for your Choices by Design appointment is a critical step in the process. Coming to the appointment with style ideas, preferences and budget will help the Design Team guide you to make the best selections for your family and your lifestyle.

Being prepared for your appointment will help to ensure it moves quicker and smoother.

Frequently Asked Questions

What if I want to make changes to my selections after the appointment?

We understand that after some thought, you may decide to make a change to one (or more) of your selections. We allow two weeks post-appointment for homeowners to make changes to their selections. Any change requests after this timeframe must be directed to your Area Sales Manager (ASM). Your ASM will submit your “Late Change Request” to our General Manager for approval. Approval is based on status of construction and/or status of your original selections order. All approved “Late Changes” are subject to a $150 administrative fee.

Can I bring additional family members, friends, or Realtors to my appointment?

As the day can be overwhelming, with many decisions to be made, we recommend that only those listed on the Purchase Agreement attend. In cases where there is only one purchaser, we ask that you limit attendees to one guest.

How can I pay for my upgrades on my mortgage?

Please ask your Area Sales Manager about the option to add a “Choices Allowance” into your purchase agreement as a credit for any upgrades you may wish to choose during your Choices by Design appointment.

What are the most common upgrades?

Most common upgrades are commonly associated with cabinetry including: upgrading to painted wood, additional pot & pan drawers, garbage pull-outs, and adding stacked cabinetry.

Upgraded quartz colours are also extremely popular choices.

What is the average amount people spend during an appointment?

In our Design Centre the average homeowner typically spends approximately $11,000 in interior upgrades during their Choices appointment.

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